FaceBook is a social networking site that came quietly into the Internet scene in early 2004, when it was founded by Mark Zuckerberg. Mr. Zuckerberg was still a student at Harvard University at that time, and FaceBook was geared towards college students only.

Using Facebook to market your product

Within the FaceBook interface, users are able to create their own profile, complete with personal data, professional data, and a picture. They are then able to add other users of Facebook to their circle of friends. They can add people they know or request to add complete strangers, therefore widening their network, or circle of friends.

Friends – or strangers soon to be friends – can be located with their email address, by region or city, by profession, by their school, or numerous other options. Once a person has joined your circle of friends, you can interact with them by sending them messages or leaving notes on their profile, which is essentially called ‘writing on one’s wall.’

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We’ve all had those experiences where signing up for a service – especially a free service – turns into a nightmare at the worst, or a headache at the least. You have to wade through questions that have little to do with the service you are signing up for, and of course view countless offers in which you have no interest.

This is not something that you will encounter when you sign up for a free account at FaceBook. The entire process takes five to ten minutes, and few questions are asked. In fact, the only questions that are asked are those that are absolutely necessary for opening an account. It’s definitely a refreshing change, and here are the steps that you need to take to get started with your own free FaceBook account:

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Now that you are all signed up and confirmed as a FaceBook user, you need to set up your profile. This is quite easy to do but it does require some thoughts. Because you are using FaceBook to increase business and to connect with customers and business associates, it is essential that you use good business sense when setting up your FaceBook profile.

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There is nothing worse than logging into your FaceBook account, clicking on your friends list, and seeing the words ‘you have no friends.’ That’s an assault to ones sense of self confidence and self worth! You’ve got to start adding friends as quickly as possible.

Start with the people that you already know. You want to get that friends list populated fast. You can use the FaceBook feature that will search your email accounts at Gmail (http://www.gmail.com), Hotmail (http://www.msn.com), and AOL (http://www.aol.com).

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  If you don’t have friends added to your friends list, being a part of a social networking site is rather pointless. On FaceBook, you can be average or you can be a super star. Obviously, since you are using FaceBook for marketing or business purposes, you want to be a superstar. You can achieve that status in as little as 30 days, but it does take a time commitment on your part.

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  FaceBook allows you to not only connect and find new friends and associates, it also allows you to promote your business through various types of FaceBook advertisements. These are not free advertisements, however it is very affordable.  

First,  there are two options when it comes to how you pay for the advertising. You can purchase clicks, which is known as CPC advertising, or buy impressions, which is known as CPM advertising. Most advertisers will likely choose CPC, since this means that the advertisement attracted the prospect enough that they actually clicked on the advertisement. With CPM, you can’t even really be sure that your advertisement are noticed.

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It takes more than setting up a nice profile page and adding friends to truly build your credibility with FaceBook. There are other things that you need to do on the site that will let your profile visitors know that you do indeed have credibility and you are in fact trustworthy.

Start by adding the testimonial application to your profile page. This application can be found at

http://www.facebook.com/applications/Testimonials/2588290420.

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One of the most important Internet Marketing related features on FaceBook is groups. This goes far beyond joining groups to find new contacts. It also includes creating groups of your own for the purpose of joint venturing – even if that joint venturing won’t take place until a future date.

First, let’s examine how to set up a group. The process is extremely easy. Simply log in to your account then click on ‘groups’ in the navigation panel on the left. At the top of the next page, you will see a button that says ‘Create a New Group’. Click that button, and fill out the form. It’s just that simple and can be done in a matter of minutes.

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