February 15th, 2009 
Diggin It Digital When it comes to pay per click advertising, you will find that there are a number of pay per click programs that you can choose from. Two of the most popular programs are Yahoo Search Marketing and Google AdWords. Here is this post I will be taking a look at the pros and cons of each.
Google Adwords
Advantages: Google is by all means Top Dog in the PPC arena. Since Google is practically an established household name; everyone knows what it is. When it comes to pay per click advertising, Google’s AdWords program is the most successful and highly recommended. By choosing Google AdWords, you automatically know that you will see results; good results.
The biggest advantage to using Google AdWords is that they offer tons of useful and helpful tools and individulized reports.
Disadvantages: Many people are struggling in Google, that is a plain and simple fact. Google PPC-Affiliate marketing is not what it used to be a year ago. ( Yahoo Cash 4 Idiots ) Some individuals claim that Google does a poor job of monitoring their advertisements, that advertisements appear on web pages that are unrelated to the advertisements that are being shown. There are also claims that this inconsistency is most commonly seen with blogs. With blogs, the focus of the blog can change daily. This often results in different keywords being used, which can make it difficult for consistency.
Google has vastly improved in the blog arena with a faster updating system and is much better than it was a year or so ago.
Yahoo Search Marketing
Advantages: Results For an example of this, just visit Yahoo and perform a standard internet search.
Unlike Google’s search results page, where sponsored advertisements are only displayed on the right-hand side,Yahoo has advertisements displayed on the right-hand side, the top, and the bottom. *Google may change this as they are implementing changes every day. This means that your advertisements will not only appear on affiliate pages, but there is also a chance that your advertisement can be seen before a searcher even visits a website!
Disadvantages: The main disadvantage of using Yahoo Search Marketing is that it is still a relatively new program; they recently started working with affiliates. These affiliates will host your advertisements on their web pages. While this is considered a disadvantage, it can also work to your advantage. Having a relatively small number of affiliates makes it easier for the affiliates and their websites to be monitored.
Although both Google AdWords and Yahoo Search Marketing have their own unique advantages and disadvantages, it is important to touch on what they have in common. Both programs only charge you for your advertisements if a user clicks on one of them, thus the name pay per click advertising. Both programs also monitor what is known as click fraud. Click fraud is when your advertisements are clicked on, maliciously, just to increase the amount of money that you have to pay. If click fraud is found, both Yahoo and Google will take care of the problem and you will not be held financially responsible for those clicks.
Both programs are great and they both come highly rated and hightly recommended. This may make it difficult to choose which pay per click program you want to join. While you may be inclined to join both, you’d be better off to try and put all of your time and energy into one program and one alone. If, you don’t receive the results that you were hoping for you can experiment with your second choice.
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