If you don’t have friends added to your friends list, being a part of a social networking site is rather pointless. On FaceBook, you can be average or you can be a super star. Obviously, since you are using FaceBook for marketing or business purposes, you want to be a superstar. You can achieve that status in as little as 30 days, but it does take a time commitment on your part.

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  FaceBook allows you to not only connect and find new friends and associates, it also allows you to promote your business through various types of FaceBook advertisements. These are not free advertisements, however it is very affordable.  

First,  there are two options when it comes to how you pay for the advertising. You can purchase clicks, which is known as CPC advertising, or buy impressions, which is known as CPM advertising. Most advertisers will likely choose CPC, since this means that the advertisement attracted the prospect enough that they actually clicked on the advertisement. With CPM, you can’t even really be sure that your advertisement are noticed.

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It takes more than setting up a nice profile page and adding friends to truly build your credibility with FaceBook. There are other things that you need to do on the site that will let your profile visitors know that you do indeed have credibility and you are in fact trustworthy.

Start by adding the testimonial application to your profile page. This application can be found at

http://www.facebook.com/applications/Testimonials/2588290420.

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One of the most important Internet Marketing related features on FaceBook is groups. This goes far beyond joining groups to find new contacts. It also includes creating groups of your own for the purpose of joint venturing – even if that joint venturing won’t take place until a future date.

First, let’s examine how to set up a group. The process is extremely easy. Simply log in to your account then click on ‘groups’ in the navigation panel on the left. At the top of the next page, you will see a button that says ‘Create a New Group’. Click that button, and fill out the form. It’s just that simple and can be done in a matter of minutes.

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While you are building your credibility on FaceBook, there are certain things that you could do – easily – that will completely undo everything you’ve accomplished to date and prevent you from ever building credibility through this social networking site in the future – plus it can happen in a matter of minutes.

Here are some things that you definitely want to avoid doing on FaceBook:

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No matter what type of application you are talking about in the online world, there will always be those who are all for it, and those who are against it. The same is true with FaceBook. There are those who claim that it is a waste of time, and others who are quickly building up their businesses – and their bottom lines – through this social networking site.

The fact is that if you become an active user of FaceBook, and you use the site in an acceptable, appropriate manner, it is far from a waste of time.

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