November 11th, 2008 
Diggin It Digital Do you have a website and need a way to expose it to make it known to consumers who are interested in your product or service? You may want to invest in marketing your Internet site with PPC advertising.You’ve probably heard all about how every day people are making a fortune simply by running ads on the search networks to promote products.
These people don’t need a warehouse of products, they don’t even need to be dropshipping through the mail. What they do have is a knowledge of the pay per click (PPC) system, and how to profit from it.
PPC stands for Pay-Per-Click – and is one of the most popular advertising and traffic producing techniques on the Internet today. PPC advertising is all about bidding for the top or leading position on search engine results by buying or bidding on keyword phrases that are relevant to your product or service – the higher the bid, the higher the spot you ad will place on the search results. When someone types in a keyword search that matches your keyword list, your ad will be displayed in the search results.
The more people finding you ad and going to your website dramatically increases, then you (the advertiser) would then pay the bidding price every time a visitor clicks through to your website.
The basic steps to PPC advertising is usually done like this:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
The benefits to Pay Per Click advertising:
You get launched immediately. PPC advertisements are implemented very quickly - your ad can go live within an hour after winning the bid and paying for it.
PPC widens your reach to consumers – PPC provides you with a specific or well-targeted traffic flow, people who are actually looking for your specific product and/or service that you offer.
PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
Tracking your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These can prove to be valuable tools in determining statistics – return on investment (ROI), acquisition or cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Google to date leads the way when it come to the most popular search engine. Google daily searches reaches an staggering 190+ Million PER DAY. Google is then followed by Yahoo!, MSN, and AOL.
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